Advisory Board Invitation form
Dear Sir/Madam,
We are honored to invite you to join the Advisory Board of Halal International China (Hong Kong and Macau) Association. Your insights and expertise will play a crucial role in achieving our mission of promoting Halal culture, fostering global collaboration, and empowering businesses to succeed in the Halal economy.
About Us
The Halal International China (Hong Kong and Macau) Association is a pioneering organization dedicated to fostering the global Halal economy. Our mission is to promote Halal standards, ensure global collaboration, and provide opportunities for businesses and industries to thrive in this rapidly growing sector. Through partnerships with organizations such as UNISOF, USO, and RISIS, we strive to unify Halal assurance standards, support cross-border collaboration, and address emerging challenges in the Halal marketplace.
Market Size and Potential
The Muslim market is one of the fastest-growing economic sectors globally, characterized by its rapid expansion, substantial influence, and immense potential:
- Global Muslim Population: As of June 2023, the global Muslim population stands at approximately 1.81 billion, accounting for around 24% of the world’s total population. Muslims are widely distributed across Asia, Africa, the Middle East, Europe, and North America.
- Consumer Spending: In 2023, global Muslim consumer spending reached an estimated US$2.2 trillion, representing about 12% of total global consumer spending. This figure is projected to grow to US$2.8 trillion by 2027, with a compound annual growth rate (CAGR) of 4.9%.
- High Market Share in Key Sectors: Muslim consumers represent a significant share in industries such as food, cosmetics, and travel, often exceeding 20% of the market share in specific sectors.
- Halal Food and Beverage Industry: Valued at approximately US$800 billion, the Halal food and beverage market accounts for 16% of the global market, with Halal-certified products becoming mainstream demands worldwide.
- Muslim Travel Industry: Muslim travel expenditure surpasses US$200 billion, making up 12% of global travel spending. Demand for Halal-friendly hotels, dining options, and attractions continues to grow, with popular destinations including Saudi Arabia, Malaysia, and Turkey.
Programs and Objectives
Our programs focus on enhancing understanding, building trust, and creating opportunities in the global Halal market. Below are key initiatives and objectives that drive our mission:
- Muslim-Friendly Certification (Tier 1.0): Equipping businesses and employees with cultural understanding and communication skills to effectively serve Muslim customers while respecting Islamic traditions.
- Halal Assured Certification (Tier 2.0): A simplified solution for industries such as tourism, hotels, dining, and services to establish Halal dining options, religious facilities, and culturally sensitive practices.
- Halal Certification (Tier 3.0): A formal certification process to ensure compliance with Islamic dietary and ethical standards, enabling businesses to access global Muslim markets and build consumer trust.
Advisor Responsibilities
- Strategic Guidance: Provide high-level insights to shape the direction and priorities of the association.
- Expert Advice: Share your knowledge and expertise to help the association address challenges and seize opportunities in the Halal market.
- Advocacy: Act as an ambassador for the association, fostering partnerships and promoting our mission on a global scale.
- Participation: Attend advisory board meetings (virtual or in-person) and contribute to discussions on key initiatives and projects.
- Mentorship: Guide and mentor association members on best practices, cultural sensitivity, and emerging trends within the Halal economy.
Personal Information
Thank you for considering this opportunity. We look forward to welcoming you to our Advisory Board.
Sincerely,
Homer Yu
Chairman
Halal International China (Hong Kong and Macau) Association