Halal International Conference in Malaysia

Sept 18, 2025

Building Bridges Through Halal Excellence – A Global Vision

The Universal Standard Organisation (USO) is pioneering the global adoption of unified halal standards through its Global Halal Assurance Protocol (GHAP-2020). With the global halal trade estimated at over USD 46 trillion, USO plays a vital role by offering consultancy, training, assessment, and certification services to harmonize halal validation and promote universal values.
USO’s efforts focus on fostering sustainable cross-border integration and advancing the “Muslim-Friendly Halal Excellence” community in regions like Hong Kong, China, Southeast Asia, and the Middle East.

Challenges in Promoting Halal in Hong Kong

Despite its growing market, Hong Kong faces several challenges in establishing halal standards:

  • Limited International Recognition: Local halal certifiers often lack global accreditation, hindering the export potential of halal-certified goods.
  • Physical Constraints: Small venues struggle to meet halal compliance due to limited kitchen space.
  • Public Misunderstanding: Many believe avoiding pork is sufficient, ignoring full segregation and compliance requirements.
  • Multiple Standards: The absence of unified halal regulations creates market fragmentation and complexity for businesses.

Solutions for Businesses

To address these challenges, USO promotes Halal Excellence through measures such as:

  1. Leveraging USO Certification: Businesses can enhance their credibility by complying with international protocols like GHAP-2020.
  2. Co-Branding: Dual certifications, such as USO’s Halal Excellence and Hong Kong’s Q-Mark Halal Scheme, improve global trust and customer assurance.
  3. Cultural Training: Educating staff about Muslim culture and halal requirements ensures respectful, inclusive service.
  4. Infrastructure Upgrades: Investing in facilities to meet certification standards and separate halal from non-halal operations.
  5. Awareness Campaigns: Hosting events and joining expos to educate stakeholders, dispel misconceptions, and promote halal as a universal value.

Halal Excellence – A Universal Value

The vision for halal excellence transcends religious boundaries, emphasizing purity, ethical sourcing, and inclusivityfor both Muslim and non-Muslim communities. By embracing these values, businesses can promote sustainability, ethical practices, and harmonious coexistence globally.

USO’s commitment to halal excellence aims to make it a hallmark of quality and social responsibility, uniting communities and fostering universal benefit.

For more updates, stay tuned to our website!